This month, the McLaren Special Operations (MSO), with host guests Frankie Foti and Aldis Hodge, came together at the McLaren Beverly Hills to celebrate the ‘Racing Through The Ages’ Collection. The event celebrated the McLaren’s history as well as the unveiling of six one-of-a-kind vehicles.
Upon arrival guests were taken through a branded maze of McLaren sportscars and super cars, enhanced by 3D elements and an array of paneled walls with images from the iconic British brand. MSO showcased an entire selection of configuration items in the maze by displaying samples of paint, carbon fiber, and leather. In addition, guests were able to view and enjoy 50+ McLarens displayed in the parking lot, including a 600LT.
The grand reveal presented by Aldis Hodge in conjunction with co-host Frankie Foti featured a series of incredible magic tricks, from fog smoke to key appearances, designed to unveil each of the six bespoke MSO vehicles which had been until then disguised under black stealth sheets. In addition, guests were thrilled to see two McLaren Sennas and two McLaren F1 GTR displayed at the event as well as racing heritage 1977 McLaren M8E/F CAN-AM and O’Gara Motorsport Division 570 GT4.
“We’ve built a dedicated following of McLaren owners here in Beverly Hills and the greater Los Angeles area. As most of our clients are interested in customizing their vehicles, McLaren Special Operations gives them that opportunity. From custom paints to bespoke vehicles, MSO allows our clients to create truly one-of-a-kind vehicles. We are fortunate to have a phenomenal amount of support from McLaren to put together an event like this and showcase what McLaren Special Operations has to offer” -Chris Blank, Brand Manager at McLaren Beverly Hills
The collection, which commemorates McLaren’s racing heritage, features three distinct themes: Muriwai, which celebrates Bruce McLaren’s early racing exploits in New Zealand; Papaya Spark, which honors victories in orange throughout the 1960s and 70s and its continued use on modern Formula One cars; and lastly, Sarthe Grey, inspired by McLaren’s dominant Le Mans victory in 1995, the only time a manufacturer has won Le Mans on its debut.
Each theme is represented by both a 570S Coupe and 570S Spider, for a total of six cars in the collection, all of which feature a GT4 racing stripe on the exterior hood and roof, and are complemented by the MSO Defined Black Pack, 10-Spoke Super-Lightweight Forged Wheels in Gloss Black and MSO Defined Titanium SuperSports Exhaust.
Such commissions have helped McLaren Beverly Hills be on track to become the number one retailer in the world in 2018 for McLaren Special Operations.
“It’s exciting for us at MSO any time we are able to merge McLaren’s racing heritage with current McLaren Automotive road cars,” said Ansar Ali, Managing Director, McLaren Special Operations. “Working alongside our retailers such as McLaren Beverly Hills to create these distinctive, limited editions of special cars for McLaren customers is an increasingly important part of our business as the demand for bespoke commissions becomes more popular.”
As a special charity component, McLaren Beverly Hills has donated a 570S Spider in Muriwai White (MSRP $264,878) to One Night for One Drop, which will be auctioned off at their philanthropic event hosted by Cirque du Soleil on March 8th 2019. The event supports One Drop, an international non-profit organization dedicated to providing access to safe water.
During the event, guests enjoyed additional entertainment such as aerialist performers and video games by Microsoft Forza, which features a McLaren Senna on the cover. Guests also indulged in light bites and sipped signature cocktails by mixologist The Grand Bevy. Each molecular cocktail was inspired by the historical colors of the special edition cars as well as the technology behind them.
Powered by: McLaren Beverly Hills, O’Gara Coach #MSO90210 || A/V: WOVA | Lighting: The Lighter Side | Photographers: Grubbs Photography, Stephanie Godfrey Photography, Advent Films | Branding & Rentals: Red Carpet Systems | Catering: Elisabetta at Think Italian! Events | DJ: DJ Johnny Hawkes | Event Design & Planning: Letizia Silvestri Events | Floral Design Tic-Tock Couture Florals | Magician: Frankie Foti | MC: Aldis Hodge | Model Staff: Runway Waiters | Mixology: The Grand Bevy Corporation | Performers: Hollywood Aerial Arts | Rentals: 204 Events | Valet: Chuck’s Parking